Kiss Goodbye to MS social media exposure
This May we have been overwhelmed by the support of the Kiss Goodbye to MS community, and the involvement of celebrities and bloggers across all our social media platforms. We have been inundated with thousands of posts by people using the #KissGoodbyeToMS and tagging Kiss Goodbye to MS in their pictures. This included the support of many influential bloggers, celebrities, journalists, magazines and actresses, which plays a key role in raising awareness and supporting the Kiss Goodbye to MS campaign.
This year, a number of high profile Australians jumped on board the campaign. Models Brooke Hogan and Elyse Knowles posted red lippy selfies, calling on their fans to also show their support. Home and Away actresses Ada Nicodemou and Cassie Howarth posted red lippy pictures as well as other celebrities and bloggers including Sara Donaldson, Tully Smith, Lisa Clark, Sara Mae Louise, Leigh Campbell, Claire Fabb, and Maria Yousif who all supported the campaign, helping to raise the profile of MS as a young woman’s disease. We were also thrilled to see the Australian media get involved with OK Magazine, The Australian Women’s Weekly Magazine and Prevention Magazine all posting pictures of their team with red lips. Not only did they post creative and beautiful red lippy pictures on social media, they also communicated our key messages to their followers and helped us raise awareness for Kiss Goodbye to MS!
Another one of our successful social media initiative was Red Lab Coat Day. On the 29th of April, our MS researchers switched their traditional white lab coats to our red Kiss Goodbye to MS lab coats. As a result, we had over 150 MS researchers and medical students involved, posting their innovative pictures across all social media platforms.
To date we have had thousands of photos tagged on Instagram and Twitter and the Kiss Goodbye to MS Facebook page has reached 65,000 likes! We would like to thank all our Kiss Goodbye to MS fundraisers and supporters for their involvement, as well as all of the celebrities and bloggers that have shown their support to the Kiss Goodbye to MS campaign this May! Together we are one step closer to finding a cure for MS!